Amazonia Live - Case Study

As one of the word’s major music festivals, Rock in Rio has the power to engage people through music. And what better way of using this voice than for a good cause? With the goal of planting one million trees in the Amazon Rainforest, we created a campaign using 2017’s Rock in Rio artists as our influencers, calling out for people to donate trees and auctioning items autographed by the artists. The campaign was a major success, exceeding his goals and helping to plant not just 1 million, but 73 millions trees in the Amazon. This was an ambitious and long-term campaign. Together with Rock in Rio and the agency team, my role was to help to conceive and develop the campaign aspects for digital and social media, using every tool at our disposal. Content creation, both video and stills for our social media pages and ads, designing the visuals for our new website, display media and digital formats (both online and physical mediums).