When Rio de Janeiro was chosen as host of the 2016’s Olympics, it was a great opportunity to develop projects that will change the city dramatically. However the construction work and the transformation brought a great deal of disorder to an already skeptical and uninformed population. So a new model for institutional communication was born: The Explainer. My contribution to this project was to coordinate the visual communication style through TV Ads, Digital Platforms and Social Media channels during the second phase of this amazing - and very fun to work with - project.