Lead Creative at Betfair International, Studio Team.
This project brings together some of the key highlights from my time as Lead Creative within Betfair’s in-house Studio Team at their HQ in Dublin.
When I joined in March 2022, working in football and betting was a whole new world for me. Since then, I’ve had the chance to wear many hats, helping the Studio tackle big challenges and big projects. I’ve used my experience to guide our designers, collaborate closely with the Marketing Team, and create memorable campaigns and content for our customers.
From traditional Art Direction to pushing boundaries with AI. From the first brief to the final artwork. From taglines to an hour-long podcast script. It’s been a busy few years, and I couldn’t be prouder of what we’ve achieved together at Betfair International.
Now, let’s show off some of the good stuff!
HIGHLIGHTS SHOWREEL 2022 TO 2024
WORK DONE FOR ATL & TTL CAMPAIGNS, FILM, SOCIAL CONTENT, FILMING, EDITING, PARTNERSHIP LAUNCHES AND LIVE EVENTS
WORK DONE FOR ATL & TTL CAMPAIGNS, FILM, SOCIAL CONTENT, FILMING, EDITING, PARTNERSHIP LAUNCHES AND LIVE EVENTS
ART DIRECTION & DESIGN
OFFLINE, DIGITAL, SOCIAL AND BRANDING. CONCEPTS, SCAMPS, TEMPLATES, FINAL ARTWORK, DESIGN DOCUMENTATION AND MANY MORE EXAMPLES.
OFFLINE, DIGITAL, SOCIAL AND BRANDING. CONCEPTS, SCAMPS, TEMPLATES, FINAL ARTWORK, DESIGN DOCUMENTATION AND MANY MORE EXAMPLES.
