Lead Creative at Betfair International, Studio Team.
This project contains the major highlights while working as Lead Creative, part of the internal Studio Team, at Betfair's HQ Offices in Dublin. Working with Football & Betting was a completely different experience to me, when I started this role in March of 2022. Since then, I had the opportunity to wear many hats, helping the Studio Team with some big challenges and big projects - using my experience to guide our team of designers, work in collaboration with the Marketing Team to create memorable experiences and content to our customers.
From traditional Art Direction to experimenting with AI. From Brief to Final Artwork. From taglines to a hour-long podcast script. I've been doing quite a lot for those last few years - and proud of the work achieved with the amazing Studio Team at Betfair International.
Now, let's show off some stuff!
HIGHLIGHTS SHOWREEL 2022 TO 2024
WORK DONE FOR ATL & TTL CAMPAIGNS, FILM, SOCIAL CONTENT, FILMING, EDITING, PARTNERSHIP LAUNCHES AND LIVE EVENTS
ART DIRECTION & DESIGN
OFFLINE, DIGITAL, SOCIAL AND BRANDING. CONCEPTS, SCAMPS, TEMPLATES, FINAL ARTWORK, DESIGN DOCUMENTATION AND MANY MORE EXAMPLES.
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