Estácio - The Numbers Campaign

Estácio is one of the largest private universities in Brazil, with over 500,000 students nationwide. Over 47 years of high-standard education, more than 2 million people have graduated across a wide range of courses, transforming their lives and the communities around them. With so much data at our disposal, we created an integrated campaign that played with the information the institution provided. Light-hearted, playful, and using math as our ally, we produced six different films, each with its own visual language and focus. As an Art Director, my role was to help develop both the creative rationale and the campaign visuals, contributing to multiple stages including storyboarding, pre-production meetings, creative supervision on set, and closely overseeing editing and post-production.

Big Numbers Estácio: Law
TV & DIGITAL AD

Big Numbers Estácio: Music
TV & DIGITAL AD

Big Numbers Estácio
ART DIRECTION PIECES | DESIGN AND POST-PRODUCTION

Big Numbers Estácio: Culture
TV & DIGITAL AD

Big Numbers Estácio: GRADUATION
TV & DIGITAL AD

Big Numbers Estácio: MEDICAL SCHOOL
TV & DIGITAL AD

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