Estácio - The Numbers Campaign

One of the biggest private universities in Brazil, Estácio has more than 500,000 students around the country. Along 47 years of high-standards education, more than 2 million people graduated in their many different courses, changing their lives and the lives around them. With so many numbers at our disposal, we created an integrated campaign playing with all the data and information that the institution provided to the agency. With a light hearted tone, playful and using math as our ally, we came up with 6 different films, with their own visual languages and subjects. As a Art Director, my role in the team was helping to develop both the creative rationale and campaign visuals, engaging in multiple processes, such as Storyboarding, pre-production meetings, creative supervision during the shoot and following close the editing and post-production processes.

Big Numbers Estácio: Law
TV & DIGITAL AD

Big Numbers Estácio: Music
TV & DIGITAL AD

Big Numbers Estácio
ART DIRECTION PIECES | DESIGN AND POST-PRODUCTION

Big Numbers Estácio: Culture
TV & DIGITAL AD

Big Numbers Estácio: GRADUATION
TV & DIGITAL AD

Big Numbers Estácio: MEDICAL SCHOOL
TV & DIGITAL AD

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