Film & Brand Campaign “We Can’t Be Doctors Without You” for Médecins Sans Frontières Ireland (Doctors Without Borders), 2020/21
This campaign was created not only to raise awareness of the incredible work MSF has done over the years, but also to drive donations and highlight the wide range of roles, beyond the medical field, that make their mission possible. Filmed in Ireland at the height of the COVID-19 pandemic, the story was told across multiple formats: a 60-second hero film supported by a full suite of digital, social and print assets.
Working closely with the Creative Director and the production company, I had the chance to lead several key aspects of the campaign, from film and media art direction to personally shooting behind-the-scenes content and final supporting visuals.
It was a demanding yet deeply rewarding process that resulted in something I’m genuinely proud to have contributed to. Having long admired MSF’s humanitarian work, collaborating with them as a client was not only a professional milestone but also a personal highlight, helping bring creative energy to a brand that saves lives around the world.
