Film & Brand Campaign “We Can’t Be Doctors Without You” for Médecins Sans Frontières Ireland (Doctors Without Borders) in 2020/21.
This campaign was created not only to generate awareness around the work carried out by MSF throughout the years, but also to drive donations and show the diverse roles - outside the Medical field - within Doctors Without Borders. Filmed in Ireland during the peak of the COVID-19 pandemic, the story was told in multiple formats, with a 60” film, followed by an extensive set of assets for Digital, Social and Print.
Working closely with the Creative Director and the production company, I had the chance to drive a lot of important aspects of this campaign, such as Film & Media Art Direction, as well as personally shooting content for behind the scenes and final supporting assets. An extensive yet exciting production process gave birth to something that I’m really proud to have been a part of. I’ve believed in the humanitarian, important work that MSF does for a long time, and to work with them as a client gave me more than just professional thrill, but also a deep personal satisfaction to help this brand creatively keep up with their amazing work, saving lives all around the world.
