Rock In Rio - TV Campaign

A former college professor turned Rock in Rio fanatic. Armed with newly acquired hacking skills, in 2017 he did the seemingly impossible, breaking into the festival’s server to secure his tickets before they sold out. This was the concept for Rock in Rio’s 2017 TV campaign. From the very start of the idea, I was involved in all subsequent creative processes, leading the production company team on post-production designs and visuals.

"The Mathematician"
TV AD

"The Mathematician"
ART DIRECTION AND DESIGN ELEMENTS

Rock in rio official website
new website for 2017's edition and content support (UX, DESIGN AND ART DIRECTION)

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