Rock In Rio - TV Campaign

Meet "The Mathematician". A former College Professor that became obsessed for Rock in Rio tickets. With his newly acquired hacker skills, in 2017 he did what seemed to be impossible and broke into the festival's server with the intention to get his tickets before they sold out. This was Rock in Rio's TV campaign for 2017 Tickets Sale. Since the conception of the idea, I was involved in all the following creative processes, leading the production company team at the post-production designs and visuals.

"The Mathematician"
TV AD

"The Mathematician"
ART DIRECTION AND DESIGN ELEMENTS

Rock in rio official website
new website for 2017's edition and content support (UX, DESIGN AND ART DIRECTION)

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