The Closest People on Earth to the Sun - Expedition in Atacama, Chile.
To be the closest beer on Earth to the Sun, we took advantage from the Perihelion phenomenon. The Perihelion is the point in the orbit of a planet, asteroid or comet that is nearest to the Sun. In 2019, it occurred at the 3rd of January, and contrary to what most people will think, the closest place to the Sun - at this particularly day - is not the Everest but in the Atacama Desert, in Chile. Cerro Toco is a volcano, almost in the border between Chile and Bolivia, and its peak - at 5.640m above sea level - is the closest place on Earth to the Sun, and we went there... to toast and taste the Sun.
From first concepts to creative leading the production team, my role in this project was divided by many functions. Working the months before the expedition planning the content, storyboarding the Hero Film, and creating the integrated visual identity for every piece of production, we were able to execute this project with great amount of success. In site, my role was to manage the production company during the expedition and at the same time producing content with my camera for local markets Social channels. But the hardest part was: reach the summit of Cerro Toco. It was a personal realisation to me, and with a lot of effort - and a little bit of luck - we could capture espectacular images and tell an amazing story, always thinking about the brand pillars and their guidelines.
The Land of the Midnight Sun - Secret Solstice 2018
The Secret Solstice, in Reykjavik - Iceland, is one of the most exclusive festivals in Europe. It happens at the middle of the year, during the Summer Solstice. The longest day of the year it’s even more special in Iceland, with not just one, but with 6 days of constant daylight. With that fact in mind, we came up with a premium experience for Sol’s consumers, brand ambassadors and local teams.
From designing the concepts until post-production of the assets created in site, I had different roles in this project. Creating and building all the selling pieces to get local markets investment before the event, and photographing and filming along 5 days in unbelievable locations such as a Lava Tunnel and inside a Glacier. Editing and post-production processes, with full color grading and photo retouch. Designing the special activation Bar from scratch and following the building process with a third party company.
